Myrtle Beach Jeep Jam runs October 30 through November 1, 2026, at 2501 N Kings Hwy, Myrtle Beach, SC — the former Myrtle Square Mall site. Full Jeep registration costs $100 for three days, while spectator tickets run about $10 per person daily (kids under 12 are free). The event features an obstacle course, mud pit, Sunrise Beach Crawl, Show-N-Grime competition, and over 120 vendors.
Every fall, thousands of Jeep owners point their rigs toward the coast for one of the biggest Jeep weekends in the Southeast. Myrtle Beach Jeep Jam draws Jeep enthusiasts, families, spectators, and vendors from across the country, all converging on Myrtle Beach, South Carolina, for three days of off-road action and Jeep culture.
What makes Jeep Jam special is how it blends two things people already love: Jeep life and a Myrtle Beach weekend. You get the obstacle courses, the mud pits, and the custom builds, plus the beach, the restaurants, the nightlife, and everything else that makes Myrtle Beach a go-to vacation spot. It’s a festival and a getaway rolled into one.
This year’s event runs October 30 through November 1, 2026. Because it spans three days and pulls in a large crowd, anyone planning to attend should think ahead about tickets, registration, parking, and where they’re going to stay well before October rolls around.
That’s actually where we come in. For us, Jeep Jam is a great example of why RV camping works so well for Myrtle Beach events. You get your own comfortable home base while staying close to everything happening around town. But before we get to that, let’s cover everything you need to know to plan your trip.
Photo by Brandon Green on Unsplash
Myrtle Beach Jeep Jam 2026: Dates, Hours & Location
Here are the essentials, laid out so you can plan around them.
Dates
October 30, 2026 through November 1, 2026
Hours
- Friday: Noon to 5:00 PM
- Saturday: 11:00 AM to 5:00 PM
- Sunday: 11:00 AM to 5:00 PM
Location
2501 N Kings Hwy, Myrtle Beach, SC
The event grounds sit near the oceanfront in downtown Myrtle Beach, on the site formerly occupied by the Myrtle Square Mall. That location puts you within easy reach of beaches, restaurants, attractions, and Myrtle Beach nightlife, so there’s plenty to fill the hours outside the festival schedule.
Getting Around Kings Hwy, Myrtle Beach & the Convention Center Area
This stretch of Kings Hwy Myrtle Beach gets busy fast, especially during a major event weekend like this one. A few things to keep in mind:
- Traffic backs up quickly around the grounds, so build extra drive time into your plans.
- Walking is often faster than driving once you’re close to the venue.
- Off-site paid parking is available nearby, including additional paid parking at the Convention Center, a recognizable landmark near the event site.
- Always check the official event website, app, or messages for the most current parking details, since availability can shift.
- Follow posted signs and staff directions once you’re in the area.
If you’re unsure where to park or how to get in, checking the festival’s official calendar or app before you leave your accommodations can save you a headache once you arrive.
Jeep Registration & Myrtle Beach Jeep Jam Tickets
Not everyone attending Jeep Jam needs to register their Jeep. Whether you sign up as a participant or attend as a spectator depends on how involved you want to be.
Full Jeep Registration
Full Jeep registration costs $100 for all three days. This option is built for Jeep owners who want the complete experience — parking your Jeep on-site, running the obstacle course, and taking part in scheduled activities. If you know you’re bringing your Jeep, register early. Waiting until the week of the event is risky, especially with a large field of registrants expected.
Requirements can change year to year, so it’s worth checking official registration details, submitting any required information, and confirming your registration before you head to Myrtle Beach.
Spectator Tickets
If you’re not bringing a Jeep, a spectator ticket gets you into the action. Here’s what to know:
- Daily spectator tickets cost about $10 per person.
- Kids under 12 attend for free.
- Daily ticket registration opens in October.
- You don’t need to own a Jeep to attend — spectators can enjoy vendors, custom builds, competitions, food, and the overall festival atmosphere.
What Makes Jeep Jam One of Myrtle Beach’s Biggest Jeep Weekends?
Myrtle Beach Jeep Jam is more than a car show. It’s an annual multi-day celebration of Jeep culture that brings together Jeep owners, custom builders, families, vendors, sponsors, off-road enthusiasts, and spectators from South Carolina and well beyond.
What keeps people coming back is the community. Owners walk the grounds comparing builds, swapping stories, and picking up ideas for their next project. Thousands of enthusiasts and spectators show up each year, and the atmosphere reflects it — part car show, part reunion, part beach weekend.
Myrtle Beach Jeep Jam Obstacle Course & Mud Pit
Two of the biggest draws at Jeep Jam are built for testing what a Jeep can actually do.
Test Your Jeep on the Obstacle Course
The off-road obstacle course lets participating vehicles tackle challenges designed to show off suspension travel, articulation, and driver skill. It’s entertaining whether you’re behind the wheel or watching from the sidelines. Participation requirements can vary, so check current event details if you’re planning to run the course yourself.
Get Dirty at the Mud Pit
The mud pit is exactly what it sounds like, and it’s one of the more popular spots to post up and watch. Vehicles get put through their paces, splashing through and often coming out looking like they had a great time doing it. If you spent months keeping your Jeep spotless, Jeep Jam may have other plans.
Pack towels or cleaning supplies if you’re planning to participate — cleanup afterward is part of the deal.
Sunrise Beach Crawl: Take Your Jeep to the Beach
One of the more distinctive experiences at Jeep Jam is the Sunrise Beach Crawl, a scheduled activity where Jeeps get the chance to drive along the beach as the sun comes up. It’s a combination you won’t find at most Jeep events: Myrtle Beach scenery paired with genuine Jeep culture.
Because participation is scheduled and tends to be popular, check official event details and registration requirements ahead of time if this is on your list. Waking up early for it might sound rough, but watching the sunrise over the Atlantic from behind the wheel of your Jeep is the kind of thing that’s worth the early alarm.
Beach Jeep Jam Experiences You Can’t Have Everywhere
This is part of what sets beach Jeep Jam apart from other Jeep festivals. Oceanfront views, sunrise light, and sand under your tires aren’t things you get at an inland car show. It’s a reminder that this event is tied to its Myrtle Beach setting in a way that’s hard to replicate.
Vendor Village, Food Trucks & Jeep Builds
You don’t have to spend the whole day watching obstacle-course runs. Jeep Jam’s Vendor Village features more than 120 vendors selling Jeep parts, accessories, off-road equipment, apparel, and customization products, alongside food trucks and sponsor booths.
If you love modifying your Jeep, leave some room in the budget. Vendor Village has a way of turning “I’m just going to look” into a cart full of new parts.
Show-N-Grime Jeep Competition
The Show-N-Grime is a Jeep competition where owners showcase their builds — everything from clean overland setups to full mud-caked off-roaders. It’s a great chance to find modification ideas, compare setups with other owners, and get inspired for your own next build.
Halloween at Myrtle Beach Jeep Jam
With the 2026 event running October 30 through November 1, Halloween is baked right into the weekend. Expect a family-friendly atmosphere with trunk-or-treat activities, costumes, themed decorations, and nightly parties.
Families don’t have to build the whole trip around off-roading. Between the trunk-or-treat and other themed activities, there’s plenty for kids and non-Jeep-owners to enjoy. Check the current event calendar for the specific schedule of Halloween and nightly activities, since timing can shift from year to year.
You Don’t Need a Jeep to Enjoy Beach Jeep Jam
It’s a common assumption that Jeep Jam is only for Jeep owners. It’s not. Spectators can enjoy the obstacle course, mud pit, Vendor Village, Show-N-Grime, food trucks, custom builds, Halloween activities, and the overall festival atmosphere without ever registering a vehicle.
This makes Jeep Jam a solid pick for couples or families where one person is a die-hard Jeep fan and everyone else is mostly there for the Myrtle Beach vacation. Everybody gets something out of the weekend.
Planning Your Myrtle Beach Jeep Jam Weekend
Once you know how you want to attend, it’s time to plan the logistics. Before you arrive, sort out:
- Event registration or spectator tickets
- Accommodations
- Parking
- Transportation
- Activity schedule
- Restaurants
- Beach plans
- Packing
- Any Jeep-specific equipment
Myrtle Beach gets busy during major event weekends, and Jeep Jam is no exception. If you’re traveling with a larger group or have your eye on a specific campground, book rather than wait. Availability tightens up fast as October approaches.
What to Bring to Myrtle Beach Jeep Jam
A little packing prep goes a long way. Here’s a practical checklist to work from:
- Comfortable shoes for walking the grounds
- Weather-appropriate clothing
- A light jacket for late October or early November evenings
- Sunscreen and sunglasses
- A reusable water bottle
- A portable phone charger
- Event tickets or registration information
- Jeep essentials, if you’re participating
- Towels or cleaning supplies if you’re hitting the mud pit
- Beach gear
- Halloween costumes for themed activities
- Spending money for vendors and food trucks
One benefit of staying in one of our RVs is that you don’t have to pack half your house just to be comfortable.
Why RV Camping Works So Well for Myrtle Beach Jeep Jam
An RV makes a genuinely practical home base for a multi-day event like this one.
More room for your group. RV rentals work well for families, couples, groups of friends, and Jeep clubs traveling together — everyone gets their own space instead of splitting into multiple hotel rooms.
Your own kitchen and bathroom. Make breakfast before heading out for the day, or come home after a long afternoon at the grounds without needing to hit a restaurant for every meal.
Indoor and outdoor living space. With outdoor mats and room to relax at the campground, there’s a comfortable place to unwind after a day of obstacle courses and mud pits.
A comfortable home base. Instead of shuttling between a hotel room, parking lots, restaurants, and the event grounds all weekend, you have one place to return to that actually feels like a home away from home.
Potentially more affordable than multiple hotel rooms, especially for families and groups splitting the cost of a stay.
Keep in mind that parking trailers, Jeeps, extra vehicles, or gear depends on the individual campground’s rules and site size, so it’s worth confirming details with the specific Myrtle Beach area campground you book.
Let Us Handle Your Myrtle Beach RV Setup
When you rent from us, you don’t need to own a camper, tow a trailer through Myrtle Beach traffic, or figure out how to set everything up after a long drive.
Here’s what’s included when you book with Cozy Turtle:
- Free local delivery
- Full RV setup at your campground
- Clean, well-equipped rentals
- Stocked kitchens with cookware and kitchenware
- Cleaning supplies and outdoor mats
- Walkthroughs for first-time campers
- Phone support during your stay
- Emergency and after-hours assistance
- A partnership with Bish’s RV Mobile Service for major on-site repair needs
- Family-friendly rentals
- Pet-friendly options
You can arrive at your campground with the RV already set up and waiting. Pack light — we’ll handle the rest.
Cozy Turtle RV Add-Ons for Jeep Jam Weekend
Want to make your festival trip even easier? Our add-ons are built with weekends like this one in mind, including:
- Linens
- Outdoor canopies
- Fire pits (where campground rules permit)
- Beach equipment
- Other vacation extras
After a full day walking the event grounds, watching the mud pit, and browsing more than 120 vendors, having a comfortable outdoor setup waiting back at the campground feels pretty great.
Explore Myrtle Beach Beyond Jeep Jam
Jeep Jam is a great reason to visit, but it’s not the only reason to stick around. Myrtle Beach offers plenty to fill the rest of your trip:
- Time on the beach
- The Myrtle Beach Boardwalk
- Oceanfront attractions
- Local restaurants and nightlife
- Shopping
- Mini golf and family attractions
- Relaxing back at the campground or resort
Consider staying an extra day or two beyond the three-day event. It gives you room to enjoy the destination itself instead of trying to cram everything into the festival schedule.
Frequently Asked Questions About Myrtle Beach Jeep Jam
When is Myrtle Beach Jeep Jam 2026?
Myrtle Beach Jeep Jam takes place October 30 through November 1, 2026.
Where is Myrtle Beach Jeep Jam?
The event is held at 2501 N Kings Hwy, Myrtle Beach, SC, on the site of the former Myrtle Square Mall.
What time does Myrtle Beach Jeep Jam open?
Friday hours are noon to 5:00 PM. Saturday and Sunday hours are 11:00 AM to 5:00 PM.
How much is Myrtle Beach Jeep Jam registration?
Full three-day Jeep registration costs $100.
How much are spectator tickets?
Spectator tickets cost about $10 per person per day, and children under 12 attend free.
Can I attend Jeep Jam without owning a Jeep?
Yes. Spectators can enjoy the vendors, Jeep builds, obstacle course, mud pit, food trucks, and other activities without registering a vehicle.
Is Myrtle Beach Jeep Jam family-friendly?
Yes. The event includes a Halloween trunk-or-treat and other family-friendly activities throughout the weekend.
Is there parking at Myrtle Beach Jeep Jam?
Off-site paid parking is available nearby, including at the Convention Center. Check the official event website or app for current parking details before you head to the grounds.
What is the Myrtle Beach Jeep Jam Sunrise Beach Crawl?
The Sunrise Beach Crawl is a scheduled activity that allows participating Jeeps to drive along the Myrtle Beach shoreline at sunrise.
Book Your Myrtle Beach Jeep Jam Stay Before It Fills Up
Myrtle Beach Jeep Jam brings a lot of people to town, and October event weekends can fill up quickly. If you’re already building your Jeep Jam plan, we’d recommend locking in your campground and RV rental instead of waiting until the last minute.
With Cozy Turtle, we’ll deliver your RV, get everything set up, and make sure you’re comfortable before the fun begins. You can focus on the Jeeps, the beach, and making memories while we take care of your home away from home.
